How To Monetize Facebook and Instagram Reels With Music?

Enrolling your releases in Facebook monetization provides

Enrolling your releases in Facebook monetization provides creators with the opportunity to incorporate your music into the content they create and share on both Facebook and Instagram. This allows you to generate additional revenue whenever creators use your music in their content across these platforms.

Please be aware that you won't receive a visual confirmation (such as an ad) on content featuring your music. Additionally, attempting to recreate an on-demand music experience using a static image in your video may lead to the video being muted.

It's crucial to note that releases sent to Facebook/Instagram must be eligible for monetization. If a release does not meet the eligibility criteria, it won't appear on Facebook/Instagram.

Facebook has strict eligibility requirements that your release must meet before TuneCore can deliver/monetize it on Facebook/Instagram. The primary requirement is that you must have exclusive rights to publish the tracks you submit and monetize. This means you cannot submit tracks that fall into various categories, including instrumental content with samples or beats, covers of another artist's work, or tracks already monetized through another distributor.

There are no upfront or renewal costs to opt-in to Facebook's monetization service. Instead, you agree to an 80/20 revenue split, where you keep 80% of the revenue your releases generate on these platforms.

You can also add your catalog to additional stores during the initial upload process, but be aware that additional stores may incur fees, including the annual renewal fee.

The entire release must be sent to Facebook, as you cannot mark individual tracks for monetization. If a single track on your release is ineligible, the entire release is considered ineligible.

Most releases are live on Facebook/Instagram within a week, but it can take up to two weeks for them to be fully ingested and available for use. Revenue is paid out quarterly on a pro-rata basis until usage reporting is available from Facebook.

Your release will also be available on Instagram and within Instagram Reels when sent to Facebook.

Revenue for Facebook and Instagram is consolidated under the heading "Meta" in your Sales Reports. It is important to use the "World Wide" country filter to see your total Meta sales.

The service is free for releases sent exclusively to Facebook, with no yearly costs other than the 20% commission for Social Platforms releases. To manage your releases on Facebook/Instagram/Reels, contact the Artist Support team for assistance with takedowns or changes.