Free Download Military Veteran Raised $453,803 In Pre Orders In Just 45 Days To Finance His Book And Expert Business @johnleedumas

John Lee Dumas, military veteran, author and entrepreneur is expediting the transformation of the book publishing & expert industry. With zero training as a book publisher and less than a few years delivering expert advice on his EOFire podcast (www.EOFire.com), Dumas has done the unthinkable. He has leveraged his military training to mobilize a team of illustrators, book marketers and related professionals to design, implement and deploy a Kickstarter crowd funding campaign that raised $453,803 in just 45 days, breaking established self-publishing records. Dumas has clearly demonstrated his ability to set and meet goals; but, more importantly he has provided the best evidence that crowd funding is disrupting the book publishing and expert industry. In fact, Tom Morkes, a successful crowd funder in in his own right, who raised $13,163 on publishizer.com[i] argued that crowd funding is an opportunity to get your biggest fans and supporters to rally around a single goal—while presenting authors with a reason to ask for support, contribution and viral sharing of their message. It validates your book before you write it, creates eager anticipation and legitimizes your self-published book.[ii] CROWD FUNDING & THE EXPERT INDUSTRY WERE MEANT TO BE TOGETHER There is a huge list of similarities between the crowd funding industry, book publishing and the expert industry. Therefore, it should come as no surprise that an increasing number of experts including professional speakers, authors, life & business coaches—are now using crowd funding to pre-launch or commercially test the viability of their ideas. CASE IN POINT, LET’S EVALUATE SOME OF TECHNIQUES USED BY CROWD FUNDERS & EXPERTS TO SUCCEED This list includes standard industry practices of: Pre-orders; Multiple global product rollouts; Utilization of personal networks to drive awareness and sales; Activation of personal appearances including on air interviews; Use of video; Competitive pricing. CROWD FUNDING IS NOT A FAD In fact, it is argued that Crowd Funding will soon replace author advances and further empower readers.[iii] For example, Matt Gartland, Winningedits.com argues, "Indie authors are flocking to sites that allow them to create fundraising pages for their book projects. It’s a beautiful and simple idea: have your readers fund your next book directly in exchange for intimate access to the process as well as exclusive goodies available at various pledge levels." {rsform 76} Gartland cited several examples to support his arguments including Frank Chimero who raised $112,159 USD from 2,109 backers to fund his "The Shape Of Design"[iv] project and Robin Sloan, who raised $13,942 USD from 570 backers to fund "Robin Writes A Book"[v]. EXPERIENCED AUTHORS ARE EMBRACING CROWD FUNDING In July 2012, Seth Godin an established author of 18 titles was one of the first authors to embrace crowd funding. At the onset Godin had modest goals of $40,000 and reached out to his loyal fan-base to pledge funds to bring "Icarus Deception" to life before it was finished and ready for distribution. With the support of 4,242 backers, Godin raised $287,342 in 30 days. SUCCESS STORIES DO NOT END AT ROBIN SLOAN, SETH GOLDIN NOR FRANK CHIMERO In fact, as indicated earlier, the greatest success story in indie publishing may be credited to a Kickstarter campaign underway—at the writing of this ebook with the launch of John Lee Dumas’ “The Freedom Journal”. AS OF FEBRUARY 22, 2016, JOHN LEE DUMAS HAS RAISED $453,803 ON KICKSTARTER For those not familiar with his work, John Lee Dumas is an American entrepreneur, military veteran and podcaster based in San Diego. He is the founder and host of EOFire, a daily podcast that interviews entrepreneurs 7 days a week. Through EOFire, Dumas has produced over 1,200 episodes and EOFire generates over 1.2 million unique listens each month. In January 2015, Dumas had an idea to create the Freedom Journal, a faux leather-bound journal to help individuals set and accomplish a goal in 100 days. He subsequently partnered with Prouduct.com to produce the journal including sourcing the material, hiring a designer, illustrator and editor. By September 2015 the Freedom Journal team travelled to China to oversee the production and Brandon Adams, a crowd funding expert and Tom Morkes, book launch expert, were hired to prepare for a January 04, 2016 launch of its Kickstarter crowd funding campaign. On January 4, 2016, Dumas launched The Freedom Journal via a Kickstarter campaign. It quickly became one of the most funded publishing campaigns in the history of Kickstarter, with over $350,000 pledged in 33 days. By February 20, 2016 the Kickstarter Campaign had exceeded $453,803 in pre-orders of the Freedom Journal, obliterating Dumas’ goal of $25,000. The campaign can be reviewed at https://www.kickstarter.com/projects/eofire/the-freedom-journal-accomplish-your-1-goal-in-100/description BUT WHY WAS JOHN LEE DUMAS & THE FREEDOM JOURNAL KICKSTARTER CAMPAIGN SUCCESSFUL? Well, simple. John Lee Dumas understood the fact that executing a successful crowd funding campaign is HARDWORK—that requires a plan and a team to ensure success. He understood the fact that success is predicated on many variables including great design, great idea, amazing rewards, ability to reach donors outside of his own personal network, consistent marketing and a little bit of luck. He implemented a strategy not only to inspire his own Fire Nation listeners to take control of their lives and take their own Entrepreneurial leap, but he also took the following steps: Researched, Vetted & Developed A Great Idea Created A Winning Social Media Strategy Found An Ubiquitous Product/Service With Great Appeal Designed A Great Product: Produced A Great Video Prepared A Helpful Media Kit Created A Tiered Money Request Strategy (that did not request money immediately but gave donors a chance to evaluate) Grew Interest Before He Closed Communicated Often With Supporters & Kept It Personal Appealed To His Existing Network Of Supporters Appealed To Everyone Else With Great Rewards Offered Complimentary Rewards Targeted & Connected With Business Supporters Secured Partnerships That Enhanced Value Offered Supporters IN ACHIEVING KICKSTARTER SUCCESS JOHN LEE DUMAS (THE FREEDOM JOURNAL) HAS DEMONSTRATED THE IMPORTANCE OF NETWORKING Crowd funding success is driven by ones’ ability to reach into his or her personal network and encourage supporters to share campaign related messages. In fact, the crowd funder that is most successful in convincing internet users, social influencers and media companies to share, will win. John Lee Dumas and his team have demonstrated an affinity for networking—as well as an embrace of this essential crowd funding skill. The campaign has received tremendous support from the expert and business community. As an example, a short list of entrepreneurs that have supported the Freedom Journal Kickstarter campaign either through donations or social media shares has been listed below. This list is proof positive that Dumas knows what he is doing and the lessons learned from military service and through the organic growth of EOFire further reinforces his credibility and authencity. The Freedom Journal has been supported by: Adam Franklin, www.bluewiremedia.com.au Akshay Nanavati, www.existing2living.com Alyson Lex, www.rockyourmarketing.com Amber Vilhauer, www.insightfuldevelopment.com Amy Porterfield, www.amyporterfield.com Ana Hoffman, www.TrafficGenerationCafe.com Andrew Warner, www.mixergy.com Andrew Lock, www.HelpMyBusiness.com Andrew Pickering and Peter Gartland, www.andrewandpete.com Andy Drish, www.thefoundation.com Antonio Centeno, www.realmenrealstyle.com Ash Ambirge, www.themiddlefingerproject.org Austin Netzley, www.austinnetzley.com Brandon Allen, www.newworkrevolution.com Bryan Harris, www.videofruit.com Brian Horn, www.authorityalchemy.com Chandler Bolt, www.self-publishingschool.com Charlie Patel, www.juicetank.com Chloë Thomas, www.eCommerceMasterPlan.com Chris Ducker, www.chrisducker.com Cloris Kylie, www.cloriskylie.com Corey Poirier, www.coreypoirier.com Dan Norris, www.dannorris.me Dan Miller, www.48days.com Danny Flood, www.openworldmag.com Darryl Lyons, www.paxfinancialgroup.com Dave Arnold, www.davearnoldspeaks.com David Hancock, www.MorganJamesPublishing.com Deri Llewellyn-Davies, www.BGIStrategyonaPage.com Dino Watt, www.dinowatt.com Dwight Peters, www.BackersHub.com Elisa Doucette, www.craftyourcontent.com Eric Siu, www.Growtheverywhere.com Farnoosh Torabi, www.farnoosh.tv Faye Kitariev, www.coachfaye.com Gail Tolstoi-Miller, www.networkingkarmabook.com George Siosi, www.itwillco.me Glen Allsopp, www.viperchill.com Glen Stansberry, www.gentlemint.com Grant Baldwin, www.grantbaldwin.com Grant Weherley, www.grantweherley.com Gretchen Rubin, www.gretchenrubin.com Gwen Elliott, www.gwenelliot.com Hani Mourra, www.simplelivepress.com Honoree Corder, www.honoreecorder.com Isaac Jones, www.superhumanentreprenuer.com Ja-Nae Duane, www.ja-nae.net James Dalman, www.happyjoe.org James Scarmozzino, www.sunergeticproducts.com Jared Kleinert, www.jaredkleinert.com Jason Gracia, www.theexpertagency.com Jeff Korhan, www.jeffkorhan.com Jesse Tevelow, www.jtev.me Jill Stanton, www.screwtheninetofive.com Jo-Ná Williams, www.jawilliamslaw.com Joel Boggess, www.relaunchshow.com Joel Comm, www.joelcomm.com John Spence, www.johnspence.com Justin Glover, www.results513.com Justin Williams, www.houseflippinghq.com Keith Bresee, www.thetraffic.ninja Kevin Tang, www.hyperlush.com Laura Yates, www.laurayates.org Laura Wallace, www.worxgraphicdesign.com Liam Austin, www.smalltoday.com Lisa Manyon, www.writeoncreative.com Lisa Kozich, www.crockmoms.com Maggie Patterson, www.maggiepatterson.com Mark Asquith, www.excellence-expected.com Matt Kepnes, www.nomadicmatt.com Matthew Turner, www.thesuccessfulmistake.com Michael Port, www.michaelport.com Michael Levin, www.businessghost.com Michael O’Neal, www.solopreneurhour.com Michele Spieza, www.bespoke-app.com Mike Goncalves, www.thewellnessbucket.com Mike Mallory, www.waveborn.com Monika Kanokova, www.mkanokova.com Monique Williams, www.moniquewilliams.co Nancy Gaines, www.nancygaines.com Natasa Denman, www.ultimate48hourauthor.com.au Nathan Chan, www.foundrmag.com Nick Stephenson, www.noorosha.com Nick Loper, www.SideHustleNation.com Nicole Holland, businessbuildingrockstars.com Norm Bour, www.vapementors.com Pat Flynn, www.smartpassiveincome.com Patrick Roche, www.thinktankcoworking.com Paul Colligan, ThePodcastReport.com Phyllis Khare, www.phylliskhare.com Ray Edwards, www.rayedwards.com Rich Brooks, www.takeflyte.com Richie Norton, www.richienorton.com Rick Mulready, www.rickmulready.com Roberto Candelaria, www.sponsorshipbootcamp.com Russell Brunson, www.dotcomsecrets.com Sai Blackbyrn, www.doubleyourdatabase.com Sara Davidson, www.hellofearless.com Sara Hathaway, www.authorsarafhathaway.com Sarah Jones, www.ntrovertedalpha.com Scott Oldford, www.scottoldford.com Scott Voelker, www.theamazingseller.com Sean Ogle, www.seanogle.com Selena Soo, www.s2-groupe.com Shawn Manaher, www.bookmarketingtools.com Srinivas Rao, www.unmistakablemedia.com Stacey Alcorn, www.LAERRealty.com Stephanie O’Brien, www.movedbypurpose.net Steve Kamb, www.nerdfitness.com Steve Olsher, www.steveolsher.com Sunny Bonnell, SideHustleNation.com Susie Harrison, www.pencilsofpromise.org Suzanne Evans, www.suzanneevans.org Tanya Smith, www.tanyasmithonline.com Tim Paige, www.leadpages.net Toby Jenkins, www.bluewiremedia.com.au Todd VanDuzer, www.desertanvas.org Tom Ziglar, www.tomziglar.com Tony Loyd, www.cultureshift.com Vincenzo Landino, www.vincenzolandino.com Will Mbok, www.mybodyofknowledge.net Yamile Yemoonayh, www.CreativeWebBiz.com Yaslynn Mack, www.mackagencyonline.com Yifat Cohen, JOHN LEE DUMAS WAS ABLE TO ACHIEVE SUCCESS BECAUSE HE FOLLOWED A FORMULA THAT INCLUDED THE FOLLOWING: 1.RESEARCHED, VETTED & DEVELOPED A GREAT IDEA As t

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