There are many strategies one can implement to improve search engine ranking; however, the most compelling are as follows:

• Refresh content often
• Prioritize link building
• Produce high quality content
• Optimize website seo elements
• Improve page loading time
• Mobile enable your website
• Activate social rewards 

REFRESH CONTENT OFTEN:

Updating your website often is a crucial step in the development of your business and its brand. However, it is also important to regularly update your website to enhance its SEO value.  If your website is outdated, lackluster, or cluttered, it is highly likely that visitors will not take the time to sift through the rest of your site.  Finally, the more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine robot will stop by to visit your website.  

PRIORITIZE LINK BUILDING:

Hypertext backlinks are one of the major ranking factors of search engines. Search engines including Google evaluate the quantity of high-quality inbound links to a webpage when they crawl. If your website is supported by many high quality links it will rank higher on Google. 

PRODUCE HIGH QUALITY CONTENT:

The production of high quality content is an important step in building authority online.  You want to spend considerable amount of time establishing your business or website as a source for finding great information. In the end, you will rank higher on search engines and customers will trust your brand as an industry expert. 

OPTIMIZE WEBSITE SEO ELEMENTS

SEO is crucial because it improves the visibility and discoverability of your website. This will lead to an increase in website traffic, that may result in more opportunities to convert visitors into paying customers. 

IMPROVE PAGE LOADING TIME:

Website load speed is very important. If your pages don't load within a few seconds, it often increases the likihood of visitors leaving your website. A sluggish website will limit your ability to drive engagement, convert visitors into customers and reduces your chances of ranking high on search engines.

MOBILE ENABLE YOUR WEBSITE:

Research reveals that mobile users often buy more. Gone are the days when people wait until they get home to make a purchase using their personal computer.  People want immediate satisfaction and are driven by impulse. Therefore, it goes without saying that your website must be optimized to support mobile phone users.

ACTIVATE SOCIAL REWARDS:

With your busy schedule it's hard to find the time to create content in the right amount and consistently to satisfy your SEO needs. It's important to leverage influencers and affiliates to help you to create dynamic back links and, or share your content with their social media following. They are an important tool you can easily take advantage of to increase your market reach and educate your target audience.

Socials rewards technology makes this process seamless by integrating reward elements seamlessly into the hypertext links shared on social media, via messenger applications, via email or on content aggregation websites. It is an ideal way to reward prospects, or website visitors for supporting you, without "shelling" out tons of cash.

Learn more about Social Rewards technology.