According to DataPortal.com1 in January 2021, 55.1% of the Jamaican population use the Internet; and the number of mobile connections exceed 104.3% – powering devices on-the-go; social media and the love for capturing, sharing, viewing and streaming content. Specifically:

• There were 1.63 million internet users in Jamaica in January 2021.
• Internet penetration in Jamaica stood at 55.1% in January 2021.
• There were 1.50 million social media users in Jamaica in January 2021.
• The number of social media users in Jamaica increased by 200 thousand (+15%) between 2020 and 2021.
• The number of social media users in Jamaica is equivalent to 50.6% of the total population in January 2021.
• There were 3.10 million mobile connections in Jamaica in January 2021.
• The number of mobile connections in Jamaica increased by 72 thousand (+2.4%) between January 2020 and January 2021.
• The number of mobile connections in Jamaica in January 2021 was equivalent to 104.3% of the total population.

IMPORTANCE OF THESE STATISTICS?

These statistics are important because an increasing number of Jamaicans are using the Internet to trade their personal brand or celebrity for a charitable cause, mobilizing friends and followers for a charitable cause as well as to secure support from a community for a startup idea.2

The Pamper Me Network proposes to leverage social rewards technology to engage these individuals to leverage their social media accounts and mobile devices to:

• drive awareness of Jamaica Social Stock Exchange (JSSE) client projects;
• reward social media influencers to share JSSE client projects with their followers;
• build a community of Jamaican content creators and businesses that leverage social media to drive their brand.

To learn how the Pamper Me Network is working with the Jamaica Social Stock Exchange (JSSE) please visit https://www.jsserewards.com.

1DataPortal, https://datareportal.com/reports/digital-2021-jamaica.

2MC Systems, https://www.mcsystems.com/knowledge-centre/jamaicans-in-a-fast-paced-online-world/