The St-Hubert Group and the St-Hubert Foundation are working together to launch a comfort operation, which will help support Quebeckers during the fight against Covid-19. As a result, 10,000 St-Hubert meals delivered free of charge, 10,000 additional meals provided by network franchisees in their respective communities, as well as a $100,000 donation and nearly 2,000 chicken pies to the Food Banks of Quebec will give strength and hope to people in need in the coming weeks.
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St-Hubert is joining a mutual aid and social generosity movement by launching its Deliver it forward comfort chain. Every day, 100 St-Hubert meals will be delivered free of charge to 100 people. Via its Facebook page, St-Hubert invites its subscribers to submit as of tomorrow, April 2nd, the name of a person who deserves a St-Hubert meal. The initiative will last 100 days during which a total of 10,000 meals will be provided. The purpose of this project is to break people's isolation, and above all, to thank citizens who set themselves apart in these difficult times.
Through the St-Hubert Foundation, the St-Hubert Group is making a $100,000 donation to the Food Banks of Quebec. This is in addition to a $200,000 financial commitment made in 2018 to the food recovery program in supermarkets. St-Hubert is increasing its donation with nearly 2,000 St-Hubert chicken pies, prepared at its Boisbriand plant. This double donation will help families that have been hit hard by the health and economic crisis caused by the Covid-19 outbreak.
Many of the 75 St-Hubert franchisees have already donated meals to associations or hospital employees since the start of the events. Inspired by the altruism of its network, the franchisor is making these pledges of solidarity and promises that 10,000 meals will be provided by its franchisees to community organizations and local heroes. All regions where St-Hubert operates will benefit from this charity movement.
"The initiatives announced today will feed people, but above all, do them good. People often tell us that St Hubert provides comfort food. It is with this in mind that we had the idea of delivering comfort to thousands of people, especially those who set themselves apart through their involvement in society. Our franchisees, people involved in their community, quickly joined the movement. This outpouring of generosity comes from our Retail division, our Restauration division and the St-Hubert Foundation who join together as never before to comfort Quebeckers in this unprecedented situation," says Richard Scofield, President of the St-Hubert Group.
Update on the St-Hubert Group operations and health measures
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Above all, since the start of the events, proactive decisions have been based on the safety of St-Hubert customers, employees and franchisees. All Rôtisseries St-Hubert dining rooms ceased operations before government recommendations in order to promote physical distancing. Our hygiene standards were already among the most stringent in the industry. They have been strengthened to provide highly secure external sales services (take-out counter, drive-thru service and delivery). St-Hubert provides a "Zero Contact Delivery" option for customers who prepay on its new website, and our take-out counters are now fitted with plexiglass. "Because exceptional situations, require exceptional measures. It's very important to us that people enjoy their St-Hubert meal with peace of mind," says Mr. Scofield.
Adjustments to St-Hubert's regular offer have enabled us to maintain nearly 3,000 jobs throughout our restaurant network and 99 jobs at the Montreal call centre.
ABOUT THE ST-HUBERT GROUP
The St-Hubert Group has two divisions: Restaurant and Food. Its head offices are located in Quebec, in Laval and Boisbriand. Founded in 1951 in Montreal, St-Hubert BBQ Ltd. / Les Rôtisseries St-Hubert Ltée now includes 124 rotisseries in Quebec, Ontario and New Brunswick and serves more than 31 million meals annually. The St-Hubert Group also has a Retail division that manufactures and distributes several food products, including sauces, soups, ribs, meat pies and chicken pies, under the St-Hubert brand and also under the other restaurant brands of the RECIPE Unlimited Corporation. The company has a long tradition of innovation and is constantly striving to meet the needs of its customers. For its part, the St-Hubert Foundation's mission is to contribute to community welfare. Since 2012, almost 500 organizations have received its support and more than $6 million have been redistributed.
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Facebook: St-Hubert
Twitter: @sthubert
LinkedIn: St-Hubert Group
Instagram: @sthubert
www.st-hubert.com
SOURCE St-Hubert Group
For further information: and requests for interviews: Josée Vaillancourt, Director, Communications & St-Hubert Foundation, JLIB_HTML_CLOAKING, T.: 450-688-4400 Extension 2104, C. 514-913-3741; Véronique Blais, Consultant, TACT, JLIB_HTML_CLOAKING, C.: 514-241-2686
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