According to DataPortal.com1 in January 2021, 55.1% of the Jamaican population use the Internet; and the number of mobile connections exceed 104.3% – powering devices on-the-go; social media and the love for capturing, sharing, viewing and streaming content. Specifically:
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- There were 1.63 million internet users in Jamaica in January 2021.
- Internet penetration in Jamaica stood at 55.1% in January 2021.
- There were 1.50 million social media users in Jamaica in January 2021.
- The number of social media users in Jamaica increased by 200 thousand (+15%) between 2020 and 2021.
- The number of social media users in Jamaica is equivalent to 50.6% of the total population in January 2021.
- There were 3.10 million mobile connections in Jamaica in January 2021.
- The number of mobile connections in Jamaica increased by 72 thousand (+2.4%) between January 2020 and January 2021.
- The number of mobile connections in Jamaica in January 2021 was equivalent to 104.3% of the total population.
IMPORTANCE OF THESE STATISTICS?
These statistics are important because an increasing number of Jamaicans are using the Internet to trade their personal brand or celebrity for a charitable cause, mobilizing friends and followers for a charitable cause as well as to secure support from a community for a startup idea.2
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The Pamper Me Network proposes to leverage social rewards technology to engage these individuals to leverage their social media accounts and mobile devices to:
- drive awareness of Jamaica Social Stock Exchange (JSSE) client projects;
- reward social media influencers to share JSSE client projects with their followers;
- build a community of Jamaican content creators and businesses that leverage social media to drive their brand.
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To learn how the Pamper Me Network is working with the Jamaica Social Stock Exchange (JSSE) please visit https://www.jsserewards.com.
1DataPortal, https://datareportal.com/reports/digital-2021-jamaica.
2MC Systems, https://www.mcsystems.com/knowledge-centre/jamaicans-in-a-fast-paced-online-world/
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