Riverside Worldwide and Riverside Canada retained the Pamper Me Network, to design, implement and deploy a viral sales lead generation system—that would create online, mobile & offline buzz for the Toronto & Montreal stops of the Zinedine Zidane Friendship Tour. The solution was immensely successful helping to generate more than $1.2 million in ticket sales (which when combined with community incentive programs were approximately 43 % of total sales).
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MORE DELIVERABLES:
In addition to generating more than $1.2 million in ticket sales—the Zinedine Zidane Friendship Tour also received significant local, provincial and national media coverage including articles in the Mississauga News and reports on CTV Montreal. Click screenshot below to review the stories.
MISSISSAUGA NEWS:
The Zinedine Zidane Friendship received local media coverage from the Mississauga News. Click here to view the full article.
CTV NEWS COVERAGE:
The Zinedine Zidane Friendship received regional media coverage from CTV News. Click here to review news report on CTV Montreal.
Additional news coverage included:
http://www.videowired.com/video/1517151841/
http://www.allvoices.com/news/3550407-montreal-zidane