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WhatConverts: The Lead Tracking Platform Helping Businesses Prove Marketing ROI

Instead of relying on guesswork, incomplete analytics, or disconnected reporting systems, WhatConverts gives businesses a centralized platform to track, qualify, organize, and analyze every lead generated through marketing campai…

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Finally Know Which Marketing Campaigns Actually Generate Revenue

Most businesses spend thousands — sometimes hundreds of thousands — of dollars on digital marketing every year.

But many still struggle to answer one simple question:

Which marketing campaigns are actually generating qualified leads and revenue?

That’s where comes in.

WhatConverts is a powerful lead tracking and marketing attribution platform designed to help businesses, agencies, franchises, and marketing teams track exactly where their leads come from — across phone calls, forms, chats, and ecommerce conversions.

Instead of relying on guesswork, incomplete analytics, or disconnected reporting systems, WhatConverts gives businesses a centralized platform to track, qualify, organize, and analyze every lead generated through marketing campaigns.

Start your free trial here:

WhatConverts Free Trial


What Is WhatConverts?

WhatConverts is an advanced lead tracking and reporting platform that helps businesses:

  • Track inbound calls
  • Capture web form submissions
  • Monitor chat leads
  • Track ecommerce conversions
  • Attribute leads to specific marketing sources
  • Measure campaign ROI
  • Improve lead quality analysis

The platform is widely used by:

  • Marketing agencies
  • SEO professionals
  • PPC advertisers
  • Franchises
  • Multi-location businesses
  • In-house marketing teams
  • Service-based businesses

Its goal is simple:

Help businesses understand exactly which marketing channels, campaigns, ads, and keywords generate real leads and revenue.


Why Businesses Need Better Lead Tracking

Many companies invest heavily in:

  • Google Ads
  • Facebook Ads
  • SEO
  • Email marketing
  • Content marketing
  • Social media
  • Landing pages

But traditional analytics platforms often fail to provide complete lead attribution visibility.

For example:

  • A customer calls after seeing a Google Ad
  • Another submits a form from an SEO landing page
  • Another engages through live chat
  • Another converts after multiple touchpoints

Without advanced tracking, businesses may never fully understand:

  • Which channels work best
  • Which campaigns generate qualified leads
  • Which keywords drive conversions
  • Which marketing efforts produce the highest ROI

WhatConverts helps solve this problem.


Key Features & Capabilities

Multi-Channel Lead Tracking

WhatConverts captures leads across multiple conversion types.

Supported Lead Tracking Includes:

  • Call Tracking
  • Form Tracking
  • Chat Tracking
  • Ecommerce Tracking

This allows businesses to centralize lead data into one unified platform instead of juggling multiple disconnected systems.


Complete Marketing Attribution

One of WhatConverts’ biggest strengths is its ability to connect leads directly to marketing sources.

Businesses can identify:

  • Which campaigns generate leads
  • Which keywords convert best
  • Which ads drive calls
  • Which channels produce qualified customers
  • Which traffic sources deliver revenue

This level of attribution helps businesses optimize marketing spend more effectively.


Lead Management & Qualification

WhatConverts goes beyond simple analytics by helping businesses organize and qualify leads.

Lead Management Features


Unique Capabilities That Set WhatConverts Apart

1. Tracks Calls, Forms & Chats Together

Many tracking tools specialize in only one type of lead.

WhatConverts combines:

  • Call tracking
  • Form tracking
  • Chat tracking
  • Attribution reporting

inside one centralized system.

This creates a more complete picture of customer acquisition.


2. Multi-Click Attribution

Businesses rarely convert customers after a single interaction.

WhatConverts helps businesses understand:

  • The customer journey
  • Multi-touch attribution
  • Pages visited before conversion
  • Marketing paths leading to sales

This provides deeper visibility into how marketing campaigns influence customer behavior.


3. Real-Time Reporting

Marketing teams can access:

  • Live lead data
  • Real-time campaign reporting
  • Performance analytics
  • Lead intelligence dashboards

This allows businesses to make faster optimization decisions.


4. Agency-Focused Reporting

WhatConverts is especially popular among agencies because it helps them:

  • Prove ROI to clients
  • Demonstrate lead quality
  • Generate client reports
  • Show marketing performance transparently

For agencies managing multiple clients, this visibility can significantly improve retention and trust.


5. Massive Integration Ecosystem

WhatConverts integrates with over 1000 tools and platforms.

Popular Integrations Include:

  • Google Ads
  • Facebook Ads
  • Google Analytics
  • Pipedrive
  • Calendly
  • Intercom
  • Bing Ads
  • AgencyAnalytics
  • Zapier
  • CRM platforms

This allows businesses to connect WhatConverts with their existing workflows.


Who Uses WhatConverts?

WhatConverts was designed for organizations that depend heavily on lead generation.

Ideal Users Include:


Why Businesses Love WhatConverts

WhatConverts consistently receives high ratings from users.

The platform is ranked:

  • #1 for Call Tracking & Marketing Attribution
  • 4.9/5 on G2
  • Trusted by agencies and marketers worldwide

Users frequently praise:

  • Ease of setup
  • Powerful reporting
  • Lead attribution accuracy
  • Customer support
  • Agency visibility
  • ROI tracking capabilities



Simple Setup Process

Businesses can start tracking leads quickly using WhatConverts’ onboarding system.

Basic Setup Steps

  1. Create an account
  2. Add tracking code to your website
  3. Select forms to track
  4. Add tracking phone numbers
  5. Start capturing leads and attribution data

The platform also offers:

  • Dedicated support
  • Help documentation
  • Integrations assistance
  • Free trial onboarding

Pricing & Free Trial

WhatConverts offers multiple pricing plans depending on business needs.

Plans start around:

  • $30/month for call tracking
  • $60/month for lead tracking and reporting
  • Higher-tier plans for advanced attribution and intelligence

The company also offers:
✔ 14-Day Free Trial
✔ Easy Setup
✔ Dedicated Support
✔ No Long-Term Commitment


Marketing without accurate attribution is expensive guesswork.

WhatConverts helps businesses move beyond vanity metrics by showing:

  • Which campaigns drive qualified leads
  • Which channels produce revenue
  • Which keywords convert
  • Which marketing efforts deserve more investment

For businesses, agencies, and marketers focused on ROI, visibility, and lead quality, WhatConverts provides a powerful platform for understanding what is actually working.


Start Tracking Smarter

✔ Track Calls, Forms & Chats
✔ Measure Marketing ROI
✔ Improve Lead Quality
✔ See Which Campaigns Convert
✔ Real-Time Attribution Reporting

Start your free trial here:

WhatConverts Free Trial

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