2027 Clean Beauty Awards Open for Entries: Recognizing the Best in High-Performance Clean Beauty

Clean Beauty Enters Its Next Era of Performance, Trust, and Transparency

The clean beauty movement is no longer just about removing controversial ingredients. It is about proving that cleaner, safer beauty products can also perform at the highest level.

That is the message behind the 2027 Clean Beauty Awards, now open for brand entries. Organized by CertClean, the annual awards program is entering its 12th year and continues to recognize clean beauty and personal care products that deliver strong results while aligning with consumer demand for safer, more transparent beauty options. The official Clean Beauty Awards site confirms that the 2027 program is open for entries, with regular pricing listed at $199 per entry until July 24, 2026.

For clean beauty brands, this is more than an awards opportunity. It is a chance to gain credibility, improve consumer trust, increase visibility, and stand out in a market where shoppers are asking harder questions about ingredients, safety, and performance.

🏆 What Are the Clean Beauty Awards?

The Clean Beauty Awards celebrate the best-performing clean beauty and personal care products across skincare, body care, haircare, makeup, fragrance, and related categories.

The program is designed for brands that formulate products without harmful ingredients and stand behind product performance. The official eligibility page states that the awards are for producers and brands that consciously formulate without harmful ingredients and can support the performance of their products.

Unlike awards programs based mainly on packaging, popularity, or paid visibility, the Clean Beauty Awards place a strong emphasis on real-world product testing, user experience, and performance.

📌 At-a-Glance: 2027 Clean Beauty Awards

📊 Visual Chart: What the Awards Are Designed to Reward

The key message is clear: clean beauty must still deliver results.

Why the 2027 Clean Beauty Awards Matter

Clean beauty has matured. Consumers are no longer satisfied with vague “natural” or “green” claims. They want products that are thoughtfully formulated, safer to use, and effective enough to earn a place in their daily routine.

CertClean positions itself as an independent clean beauty certification that helps brands create trust with shoppers and retailers. Its standards screen for carcinogens, hormonal disruptors, and hundreds of chemicals of concern.

That matters because clean beauty shoppers are becoming more informed. They are looking for products that combine:

• Safer ingredient choices
• Strong performance
• Transparency
• Credible third-party recognition
• Better daily-use experience
• Trustworthy brand values

The Clean Beauty Awards help spotlight products that meet this moment.

🌿 21 Clean Beauty Categories Open for Entry

The 2027 Clean Beauty Awards include 21 product categories across hair, body, face, makeup, odour care, lip care, and perfume. The official eligibility page lists the categories and product types brands can submit.

Category Breakdown

📈 Chart: The Clean Beauty Shift

Clean beauty is no longer just an alternative. It is becoming a mainstream expectation.

How Products Are Judged

Products entered into the Clean Beauty Awards are evaluated by an external panel of green beauty experts, advocates, and influencers. According to the official site, judges test and rank products within the same category based on efficacy and performance, and the scores are compiled and averaged to determine top-performing products.

The FAQ also states that the judging criteria include:

• Product performance
• Ease of use
• User experience

The judging panel includes more than 100 green beauty, clean living, expert, and influencer voices, according to the Clean Beauty Awards FAQ.

Numbered List: 7 Reasons Brands Should Enter

1. Credibility
   Winning or becoming a finalist gives brands a third-party signal that can support marketing, retail conversations, and consumer trust.
2. Consumer Confidence
   Clean beauty shoppers want reassurance that products are both safer and effective. Awards recognition helps reduce buyer hesitation.
3. Retailer Appeal
   Retail buyers are increasingly looking for products that combine ingredient responsibility, strong branding, and proven performance.
4. Visibility
   Finalists and winners receive promotional opportunities through award announcements, digital content, online ceremonies, and social media exposure.
5. Category Positioning
   Brands can benchmark their products against others in the same category, from face serums and body care to hair treatments and perfume.
6. Marketing Assets
   Finalists and winners can use award badges on websites, packaging, product pages, social media campaigns, and retailer presentations.
7. Global Recognition
   The awards are open to brands worldwide, giving clean beauty companies an opportunity to compete in an international field.

🧪 Ingredient Standards Matter

The Clean Beauty Awards eligibility page lists several ingredient exclusions, including parabens, petrolatum, mineral oil, triclosan, sodium lauryl sulfate/sodium laureth sulfate, certain formaldehyde-releasing preservatives, and plastic microbeads. It also excludes certain product types, including limited-edition products, product gift sets, multi-step kits, oral care products, supplements, electrical or battery-powered tools, and antiperspirants.

This reinforces one of the central ideas behind the awards: clean beauty recognition should be connected to ingredient responsibility, not just marketing language.

📅 Key Dates for the 2027 Clean Beauty Awards

💰 Entry Pricing

The official site currently lists $199 USD per product entry for the 2027 awards.

Who Should Enter?

The 2027 Clean Beauty Awards are especially relevant for brands offering:

• Face creams, serums, oils, masks, scrubs, cleansers, toners, and mists
• Hair wash and hair treatment products
• Body care, body wash, body scrub, bath soak, and sun care products
• Lipstick, lip care, nail care, and eye colour products
• Deodorant and odour care products
• Perfume and fragrance products that meet the awards standards

The FAQ states that brands can be based anywhere in the world, as long as products comply with awards standards and fit an eligible category.

Why This Awards Program Is Valuable for the Clean Beauty Market

The Clean Beauty Awards provide value to more than just participating brands. They also help consumers, retailers, influencers, and industry professionals identify products that deserve attention.

For Consumers

The awards help simplify product discovery in a crowded market.

For Retailers

The awards highlight products that may already have strong validation from clean beauty advocates and experts.

For Brands

The awards create a trust signal that can be used across marketing, packaging, e-commerce, and buyer outreach.

For the Industry

The awards help push clean beauty forward by rewarding products that combine safer formulation with real performance.

📊 Clean Beauty Awards Impact Snapshot

Summary

The 2027 Clean Beauty Awards arrive at a pivotal time for the beauty industry. Clean beauty is no longer just about what brands leave out. It is about what products can actually deliver.

For brands that have invested in safer formulations, strong performance, and meaningful consumer experience, the awards offer an opportunity to gain visibility, credibility, and third-party recognition in a fast-growing global category.

As clean beauty continues to evolve, the products that stand out will be the ones that combine ingredient responsibility with real results.

Entries are now open, with regular pricing available until July 24, 2026.

For submission guidelines visit https://www.cleanbeautyawards.com/