Halloween creators, designers, decorators, bakers, beauty artists and visual storytellers have a new reason to push their creativity further this spooky season.
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The Pinterest Halloween Challenge is inviting eligible creators in the United States and Canada to produce original Halloween-inspired Pins or Collages for a chance to win cash-equivalent prizes and potentially have their work featured by Pinterest.
The competition runs from September 28 through November 2, 2026, giving creators a limited window to develop up to three entries designed around Halloween fashion, beauty, food, drinks, décor, DIY projects and other imaginative seasonal concepts.
And while a strong Halloween theme is essential, the judging criteria make one thing especially clear: creativity matters most.
Now accepting submissions. Terms and conditions apply.
See Official Rules.
What Is the Pinterest Halloween Challenge?
The Pinterest Halloween Challenge is a seasonal creative competition encouraging users to publish original Halloween-themed content on Pinterest.
Entries can explore a wide range of ideas, including elaborate costumes, Halloween makeup, gothic décor, pumpkin creations, haunted-room concepts, creepy desserts, atmospheric party ideas and other visually compelling interpretations of the season.
Creators can submit up to three Pins or Collages during the competition period.
Each qualifying entry must include both required hashtags:
#HalloweenPinChallenge
#Contest_Entry
The contest period runs from:
September 28, 2026, at 00:00:01 PST through November 2, 2026, at 11:59:00 PST.
How to Enter
Entering is relatively straightforward.
Step 1: Create an Original Halloween Pin or Collage
Create a challenge-themed Pin or Collage on Pinterest during the official contest period.
Participants may submit up to three separate entries, creating an opportunity to explore more than one creative direction.
For example, a creator might enter:
- an elaborate Halloween fashion or makeup concept;
- a highly styled haunted-home or gothic décor scene; and
- a Halloween food, dessert or party concept.
This also allows creators to experiment with different visual styles rather than relying on one idea.
Step 2: Include the Required Hashtags
Each entry must include:
#HalloweenPinChallenge
#Contest_Entry
The hashtags should appear in the Pin title or description so the submission can be identified as an official contest entry.
Step 3: Publish the Pin
Once the design is complete and the required hashtags have been added, publish the Pin using Pinterest's creation tools.
Creators should also review the official rules before entering to make sure their submission satisfies all eligibility and entry requirements.
Who Can Enter?
According to the contest information, entrants must be:
- legal residents of the United States or Canada; and
- the age of majority in their state or place of residence.
Additional eligibility conditions and restrictions may apply, so participants should rely on the official contest rules for the complete requirements.
What Can You Win?
Pinterest is offering several prize opportunities.
Top Winners
10 creators will have the opportunity to receive a:
$300 Visa Gift Card
Runners-Up
5 creators will have the opportunity to receive a:
$200 Visa Gift Card
Pinterest Editorial Exposure
There is also a potentially valuable promotional opportunity.
Select entrants may be considered for inclusion on Pinterest Editorial boards, giving standout creators exposure beyond the contest itself.
For creators trying to build an audience, that visibility could prove just as interesting as the monetary prize.
What Kind of Halloween Content Is Pinterest Looking For?
Pinterest has identified several broad creative categories, but creators are not limited to producing predictable Halloween imagery.
The strongest entries are likely to take a familiar Halloween idea and give it a distinctive visual treatment.
Fashion & Beauty
Halloween fashion gives creators enormous room for interpretation.
Potential concepts include:
- recognizable character-inspired costumes;
- coordinated couples or group costumes;
- gothic fashion;
- dramatic witch-inspired styling;
- theatrical makeup;
- elaborate Halloween nail art;
- fantasy beauty concepts; and
- transformations designed specifically for visual storytelling.
A strong entry should do more than show a costume. It should create a scene, mood or visual identity that immediately captures attention.
Food & Drinks
Halloween food can move far beyond ordinary pumpkin recipes.
Pinterest suggests ideas such as:
- pumpkin baking;
- Halloween sharing platters;
- creepy-cute treats for children;
- decorated cakes;
- cupcakes;
- themed drinks; and
- party food designed for sharing.
Creators could distinguish themselves through unusual presentation, dramatic lighting or an unexpected narrative around otherwise familiar foods.
Décor & DIY
Halloween décor may provide some of the strongest opportunities for highly cinematic Pins.
Ideas include:
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- vintage pumpkins;
- dramatic mantels;
- gothic rooms;
- witch-inspired interiors;
- fall porch displays;
- candlelit Halloween tables;
- handmade decorations;
- repurposed or upcycled pieces; and
- immersive haunted-room concepts.
The goal does not necessarily have to be excessive decoration. A carefully composed scene using lighting, shadows, texture and perspective can often be more memorable than a crowded design.
What Will the Judges Be Looking For?
The judging criteria provide an important clue for anyone serious about competing.
Entries will be scored across three areas.
1. Creativity and Originality — 40%
This is the largest component of the score.
Judges will evaluate how unique, engaging and creative the concept is.
That means simply producing an attractive Halloween image may not be enough.
A competitive submission should make the viewer stop scrolling.
The concept should ideally introduce something unexpected: unusual perspective, a visual illusion, unconventional composition, surprising use of everyday objects, dramatic storytelling or another element that makes the design immediately recognizable.
2. Adherence to the Halloween Challenge — 30%
The work must clearly respond to the Halloween theme and contest call to action.
A technically beautiful image that only loosely relates to Halloween could lose valuable points.
The Halloween concept should therefore be unmistakable while still leaving room for originality.
3. Overall Quality and Aesthetic — 30%
Execution matters almost as much as the idea itself.
Judges will consider:
- image quality;
- composition;
- visual appeal;
- presentation; and
- overall polish.
That makes details such as lighting, cropping, depth, typography, contrast, subject positioning and visual hierarchy particularly important.
How to Create a Pin That Stands Out
Because 40% of the judging score is based on creativity and originality, creators should resist the temptation to simply recreate common Halloween trends.
Instead, think about the Pin almost like a movie poster, magazine cover or miniature visual story.
A compelling contest entry might use:
- dramatic forced perspective;
- reflective surfaces;
- broken mirrors;
- unusual camera angles;
- exaggerated depth;
- fog and atmospheric lighting;
- glossy black surfaces;
- carefully controlled color palettes;
- shadows that suggest something outside the frame;
- highly detailed costumes;
- optical illusions; or
- a subject that appears to break through the visual boundary of the Pin itself.
For example, rather than simply photographing a Halloween character standing beside a mirror, the image could create the illusion that the character is emerging through the mirror toward the viewer.
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Instead of showing a haunted room from a conventional standing perspective, the camera could be placed almost at floor level while something appears to break through the floorboards.
The goal is to create an image that makes someone instinctively stop and look again.
Don't Overload the Design
Pinterest is an intensely visual platform.
Strong contest entries do not necessarily require large blocks of text.
In many cases, a powerful image accompanied by a short title and the required hashtags can be far more effective than a crowded advertisement-style design.
Keep the visual hierarchy simple:
One idea. One focal point. One immediate emotional reaction.
For Halloween, that reaction could be fear, curiosity, fascination, humor, beauty or surprise.
Three Entries Means Three Opportunities
Since participants can submit up to three Pins or Collages, creators should consider using all three opportunities strategically.
Rather than making three versions of virtually the same idea, consider entering three dramatically different concepts.
For example:
Entry One — Gothic Horror
A dark, cinematic and highly realistic scene.
Entry Two — Fashion or Beauty
A striking costume, makeup or nail concept.
Entry Three — Décor, Food or Optical Illusion
Something unexpected that demonstrates a different type of creativity.
That approach gives judges three distinct opportunities to respond to your work.
Halloween Is Made for Pinterest
Halloween is naturally suited to Pinterest because the holiday combines many of the platform's strongest categories: fashion, beauty, crafts, food, home décor, entertainment and visual inspiration.
For creators, this challenge is therefore more than simply a contest.
It is also an opportunity to create highly shareable seasonal content that can continue circulating after the competition ends.
A strong Halloween Pin can attract saves, shares, profile visits and new followers even if it does not ultimately win a prize.
And for selected entrants, the possibility of appearing on Pinterest Editorial boards adds another potential layer of exposure.
Ready to Create Something People Can't Ignore?
The Pinterest Halloween Challenge is now accepting submissions.
Creators have until November 2, 2026, at 11:59:00 PST to publish qualifying entries.
You may submit up to three challenge-themed Pins or Collages.
Remember to include:
#HalloweenPinChallenge
#Contest_Entry
And before submitting, review the complete eligibility requirements, contest conditions and other provisions contained in the official rules.
See the Pinterest Halloween Challenge Official Rules
Now accepting submissions. Terms and conditions apply.
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