Sephora’s June Beauty Challenge Gives Beauty Insider Members One More Reason to Shop Before July 7

Sephora is giving Beauty Insider members a fun way to earn extra points this summer with its June Beauty Challenge, but time is running out. The challenge ends July 7, 2026, and members who join can complete beauty-related tasks to unlock bonus rewards.

The idea is simple: Beauty Insider members join the challenge, complete four eligible tasks, and earn 100 points per completed task. Members who complete all four tasks can also earn an additional 100 bonus points, bringing the total earning opportunity to 500 Beauty Insider points for the full challenge.

This month’s challenge includes tasks such as buying a face moisturizer and completing the in-store Hair IQ Quiz. Some tasks are mystery tasks, meaning members must join the challenge to reveal them. That adds a gamified element to the experience, turning ordinary shopping and beauty discovery into a rewards-driven activity.

For beauty shoppers, the appeal is clear. Instead of only earning points through purchases, Sephora is encouraging members to explore products, try in-store tools, engage with beauty services, and interact more deeply with the brand. The challenge also allows members to combine tasks with other offers, making it even more attractive for customers who are already planning to shop.

To receive credit, members should make sure they are signed in to their Beauty Insider account when shopping online or using the Sephora app. For in-store tasks, members should provide their Beauty Insider account information to a Sephora associate so the activity is properly tracked. Sephora’s challenge terms state that members must opt in before completing tasks in order to receive points.

The maximum reward for completing one full challenge is 500 points: 100 points for each of the four tasks, plus 100 bonus points for completing all four tasks within the same challenge period. Sephora also notes that tasks from separate challenges cannot be combined to qualify for the completion bonus.

The June Beauty Challenge is a strong example of how beauty brands are using rewards, personalization, and interactive shopping experiences to increase customer engagement. Instead of simply offering a discount, Sephora is giving members a reason to return, explore, complete actions, and feel rewarded for participating.

Beauty Insider members who want to take advantage of the June Beauty Challenge should join before the deadline, review the available tasks, and complete all four by July 7, 2026.