The Paris 2024 Olympics are currently underway, and Intel is playing a pivotal role in transforming the Games with their advanced AI and artificial intelligence technology. As a Worldwide Olympic Partner since 2017, Intel is dedicated to enhancing the Olympic experience for athletes, coaches, spectators, and businesses through innovative solutions.

Innovative Technology at Paris 2024

Intel’s cutting-edge technology is showcasing several firsts at the Paris 2024 Olympics, demonstrating the potential of AI to revolutionize sports and entertainment.

Immersive On-Site Experiences

During the Games, Intel's AI applications powered by Intel processors and software solutions will offer interactive fan experiences, highlighting the benefits of technology:

• AI-Powered Fan Activation: Spectators can embark on a journey to become Olympic athletes. Using Intel® Gaudi® accelerators, Intel® Xeon® processors with AI acceleration, and Intel OpenVINO™, this experience analyzes athletic drills and matches participants to specific Olympic sports.
• Universal Accessibility: Intel's AI technology is driving advancements in accessibility for the visually impaired. AI-powered 3D models of the Team USA High Performance Centre in Paris and the International Paralympic Committee headquarters in Bonn, Germany, will facilitate indoor and voice navigation via a smartphone application.

Revolutionary 8K Livestreaming

Paris 2024 is the first Olympic Games to utilize Intel Xeon processors for an end-to-end 8K livestreaming experience. This technology provides a glimpse into the future of high-definition, low-latency livestreaming:

• 8K Livestreaming: Broadcast servers powered by Intel Xeon Scalable processors with Intel® AI Deep Learning Boost technology will encode and compress live signals in 8K resolution within milliseconds. This 8K OTT signal will be delivered to Intel-based PCs and laptops connected to 8K TVs, offering an unparalleled viewing experience.
• AI Automation for Broadcasts: AI automation will enable broadcasters to bring customized digital content to viewers faster than ever. Olympic Broadcasting Services (OBS) will use Intel's AI platform, Intel® Geti™, for Automatic Highlights Generation, creating tailored highlights and distributing them instantly.

Preserving the Legacy of the Olympic Games

Intel's AI technology is also helping to preserve the legacy of the Olympic Games:

• Neural Object Cloning: This solution transforms video footage of Olympic artifacts into 3D digital models. Developed by Intel’s Emergent AI Lab, it allows the Olympic Museum to bring collections into interactive digital environments, letting viewers explore pieces of Olympic history virtually.

How Intel’s Technology Helps Individuals and Businesses

Intel's innovations at the Paris 2024 Olympics benefit both individuals and businesses in several ways:

• Enhanced Fan Engagement: Interactive AI-powered experiences provide fans with unique opportunities to connect with the Games and envision themselves as athletes.
• Improved Accessibility: AI solutions ensure that visually impaired individuals can navigate venues with ease, promoting inclusivity.
• Superior Livestreaming Quality: The introduction of 8K livestreaming sets a new standard for video quality, benefiting broadcasters and viewers alike.
• Efficient Content Production: AI automation streamlines the production and editing process, enabling broadcasters to deliver more content quickly and efficiently.
• Preservation and Exploration of History: AI-driven 3D modeling allows the Olympic Museum to offer interactive, educational experiences, enhancing public engagement with Olympic history.

Sources

• Intel unveils AI platform innovation for Paris 2024

Intel’s contributions to the Paris 2024 Olympics exemplify the transformative power of AI and artificial intelligence in sports and entertainment. Through innovative technology, Intel is not only enhancing the Olympic experience but also setting new standards for the future of live event broadcasting and fan engagement.

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