In a significant move, Telegram has announced its decision to open up advertising opportunities in approximately 100 new countries, with channel owners set to receive 50% of ad revenue in Toncoin via the TON blockchain.

The surge in Toncoin's value by 32% (Week ending March 1, 2024), pushing its market cap to nearly $10 billion, has coincided with a broader uptick in the cryptocurrency market.

Pavel Durov, the CEO of the popular messaging application Telegram, revealed plans to officially allow advertising across a wide range of new territories starting from March.

Under this new initiative, channel owners in these countries will be entitled to 50% of the revenue generated from advertisements displayed on their channels. Durov emphasized that these transactions will be facilitated through the TON blockchain, ensuring transparency and efficiency.

Drawing parallels with their approach on Telegram usernames within Fragment, Durov highlighted that advertising sales would contribute to a symbiotic relationship, enabling content creators to either convert their Toncoins to fiat currency or reinvest them to enhance their channels.

Following the announcement, Toncoin (TON), the native cryptocurrency of the TON network, experienced a rapid surge of 32% in value. This propelled its market capitalization to almost $10 billion, briefly securing its position as the 15th largest digital asset by market capitalization.

Toncoin's notable increase comes amidst a broader resurgence within the cryptocurrency sector. Notably, Bitcoin (BTC) breached the $60K mark for the first time since November 2021, while Ethereum (ETH) also achieved a multi-year high, surpassing $3,300.

The surge in Toncoin's value underscores the growing significance of blockchain-based advertising models and highlights the potential for cryptocurrencies to integrate into mainstream digital ecosystems.

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