Mango Launches Its Spring / Summer Line With A Fancy New Influencer Campaign #MangoGirls #Fashion #WomenFashion

From Sprint to H & M, some of the world's top brands have engaged social media influencers to help them enhance awareness of their products and services inside international markets.

Sprint: #LiveUnlimited
Old Navy: Boys & Girls Club of America
Fiji Water: "Bodyworewhat"
Kaikatsu Club: NETCafe VR
H&M: Fall Studio Collection

Now, Mango, one of the leading fashion groups in the world has implemented its own coordinated strategy to leverage influencer marketing. Based in its city of origin, Barcelona, Mango is an international powerhouse boasting over 2.327 billion euros in sales. It has an extensive store network of 2,200 stores in 109 countries. Each year it designs 18,000 garments and accessories to support the MANGO Woman, Man, Kids and Violeta lines. 

COMBINING ART WITH FASHION:

Mango has joined forces with the influential #MangoGirls, led by brand ambassador,  Sofía Sánchez de Beta and social media influencers Yasmin Sewell, Ada Kokosar, Chiara Totire, Leia Sfez, Erika Boldrin, Julie Pelipas, Tamu McPherson, Marta Cygan, Candela Pelizza and Sofia Moser Leitão to celebrate its passion for style and culture.

In fact, Sofía Sánchez de Betak presented the collection among the works displayed in the Elba Benítez and Heinrich Ehrhardt galleries, reinforcing the cultural nature of the brand, while revealing the trends of the season.  The presentation included a preview of the Mango Committed collection, produced using sustainable materials.

MANGO HAS A HISTORY OF ARTISTIC COLLABORATIONS:

From collaborations with famous artists to its presence at international cultural events, the ties that bind fashion and art are part of Mango’s DNA.  To support its history of collaborations, Mango presented its Spring/Summer 2019 collection at the prestigious Elba Benítez and Heinrich Ehrhardt modern art galleries to offer an original tour that emphasizes the value of creativity.  

This setting made it easy for Mango to capture powerful, engaging images that leveraged the global reach of #Mangogirls including Sofía Sánchez de Beta, Yasmin Sewell, Ada Kokosar and Chiara Totire.

Check out the Mango Spring / Summer Line at https://press.mango.com/en/products_774?product_type=&season=60731&line=&prices_country=641&page=0

YOU CAN SEE HOW MANGO IS INTEGRATING SOCIAL MEDIA INFLUENCERS INTO ITS SOCIAL MEDIA STRATEGY BY FOLLOWING THESE #MANGOGIRLS:

Sofía Sánchez de Betak at https://www.instagram.com/chufy/

Yasmin Sewell at https://www.instagram.com/yasminsewell/

Ada Kokosar at https://www.instagram.com/adakokosar/

Chiara Totire at https://www.instagram.com/chiaratotire/

Leia Sfez at https://www.instagram.com/leiasfez/

Erika Boldrin at https://www.instagram.com/erika_boldrin/

Julie Pelipas at https://www.instagram.com/juliepelipas/

Tamu McPherson at https://www.instagram.com/tamumcpherson/

Marta Cygan https://www.instagram.com/lifeofboheme/

Candela Pelizza at https://www.instagram.com/candela_________/

Sofia Moser Leitão at https://www.instagram.com/sophieml/