2027 Beauty & Personal Care Trends: What Asian Consumers Want Next

Discover the consumer trends, emerging innovations, and market opportunities expected to transform Asia's beauty and personal care industry in 2027.

This exclusive CosmoTalks session, presented in partnership with Mintel, takes place November 11, 2026, during Cosmoprof Asia at the Hong Kong Convention and Exhibition Centre.

Bringing together consumer research specialists and beauty industry executives, the 45-minute discussion explores how changing consumer behaviours, lifestyle priorities, and market expectations are influencing the future of skincare, cosmetics, fragrance, and wellness.

Participants will gain research-driven insights to help identify emerging product categories, understand customer preferences, and develop strategies for business growth across Asian markets.

View the event and registration details on Pamper Me Network

Event Highlights

The discussion will examine several developments shaping the beauty industry:

• 2027 Consumer Trends: Explore emerging preferences and purchasing behaviours influencing beauty and personal care markets throughout Asia.

• Skincare and Cosmetic Innovation: Identify opportunities created by evolving consumer expectations for effective, differentiated products.

• Fragrance and Wellness: Examine how changing lifestyle priorities could influence fragrance, self-care, and wellness-related products.

• Regional Market Insights: Understand how consumer behaviours and cultural differences affect beauty purchasing decisions across Asian markets.

• Product Development Opportunities: Learn how consumer research can inform formulation, product positioning, and innovation strategies.

• Marketing and Brand Strategy: Explore ways businesses can respond to emerging trends, strengthen customer relationships, and identify new growth opportunities.

Featured Industry Experts

The announced panel includes:

• KinShen Chan — Moderator: Associate Principal, Beauty and Personal Care, APAC, at Mintel, specializing in consumer insights and beauty innovation.

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• Amanda Melissa (Mandee): VP of Data and Business Intelligence at Sociolla, bringing extensive experience in Southeast Asian beauty consumer research.

• Vasilisa Trotsenko: Science & Communication Lead at Beiersdorf, specializing in cosmetic science, product innovation, and industry communication.

• Emily Brown: Global Beauty Trends and Foresight Manager at The Boots Group, focusing on emerging consumer trends and long-term beauty innovation.

Who Should Attend?

This session is particularly valuable for beauty entrepreneurs, cosmetics manufacturers, product developers, brand managers, retailers, distributors, market researchers, and investors.

Professionals launching beauty products or expanding into Asian markets can gain insights to support product development, brand differentiation, and commercial planning.

Event Details and Registration

Organizer: Cosmoprof Asia Ltd / Informa Markets

Industry Partner: Mintel

Date: Wednesday, November 11, 2026

Time: 3:30 PM–4:15 PM (Hong Kong time, UTC+8)

Venue: Hong Kong Convention and Exhibition Centre, Booth 5F-B3A, Hall 5F, 1 Expo Drive, Wan Chai, Hong Kong.

Event format: In-person industry panel and educational discussion.

Admission: A valid Cosmoprof Asia 2026 visitor badge is required.

Eligible trade professionals can obtain free exhibition admission through online pre-registration by November 4, 2026. Standard onsite registration costs HK$420.

Session registration: Attendees must enrol separately for the Mintel CosmoTalks session through their Cosmoprof Asia registration account.

Prepare Your Beauty Business for 2027

As consumer expectations evolve, understanding emerging trends can help beauty companies discover opportunities, develop relevant products, and strengthen their competitive positioning.

This Mintel-partnered session offers valuable perspectives for professionals seeking to anticipate the next generation of Asian beauty and personal care consumers.

View the event and registration details on Pamper Me Network

Registration: free

View the event and registration details on Pamper Me Network