The Makeup Shop NYC Holiday Pop-Up 2026

Celebrate the holiday season with two days of beauty shopping, professional education, exclusive discounts, and creative networking in New York City.

The Makeup Shop NYC Holiday Pop-Up 2026 returns December 12–13, 2026, at the Metropolitan Pavilion in Manhattan. Organized by The Makeup Show, this festive beauty marketplace brings together more than 40 independent and prestige brands, local artisans, makeup professionals, beauty entrepreneurs, and enthusiasts.

Visitors can discover new products, shop exclusive discounts, learn from industry experts, and explore emerging trends across makeup, skincare, haircare, fragrance, fashion, and wellness.

Unlike traditional trade exhibitions, The Makeup Shop welcomes both beauty professionals and consumers looking for holiday gifts, professional products, and memorable experiences.

View the event and registration details on Pamper Me Network

Event Highlights

The two-day experience features shopping, education, and opportunities to connect with the beauty community.

• 40+ Beauty and Lifestyle Brands: Discover makeup, skincare, haircare, fragrances, lashes, accessories, apparel, jewelry, and wellness products from established and emerging companies.

• Exclusive Shopping Discounts: Access professional pricing, sample sales, and special offers on products from participating exhibitors.

• Live Beauty Demonstrations: Explore two educational stages featuring demonstrations, techniques, product applications, and discussions about beauty industry trends.

• Professional Workshops: Participate in optional hands-on makeup classes and business education sessions designed to strengthen creative and entrepreneurial skills.

• Networking Opportunities: Meet beauty founders, makeup artists, brand representatives, fellow entrepreneurs, and professionals exploring collaborations.

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• Holiday Shopping Experience: Enjoy festive activities, prize opportunities, and a complimentary drink included with admission.

Featured participating brands include Danessa Myricks Beauty, Pat McGrath Labs, Rare Beauty, Kryolan, and Kevyn Aucoin.

Who Should Attend?

This event is ideal for makeup artists, cosmetologists, estheticians, hairstylists, beauty students, content creators, retailers, and aspiring beauty entrepreneurs.

Beauty enthusiasts and holiday shoppers are equally welcome.

For business owners, the marketplace provides opportunities to discover product lines, explore industry trends, meet suppliers, and build connections within New York City's creative beauty community.

Special Networking Event

The Creatives' Holiday Mixer takes place Saturday, December 12, from 5:00–7:30 PM.

This optional gathering includes refreshments, entertainment, and networking with fellow creatives and beauty industry professionals.

Separate admission is required.

Event Details and Registration

Organizer: The Makeup Show

Dates: December 12–13, 2026

Venue: Metropolitan Pavilion, 123 West 18th Street, 2nd Floor, New York, NY 10011, USA.

Event format: In-person beauty marketplace, educational demonstrations, shopping, and networking.

Opening hours:

• Saturday, December 12: 10:00 AM–5:00 PM.

• Sunday, December 13: 11:00 AM–5:00 PM.

Admission: Paid registration.

Ticket options:

• One-day admission: $25 early bird; $30 standard.

• Two-day admission: $35 early bird; $40 standard.

• Business education class: $25 additional.

• Hands-on workshop: $140 additional.

• Creatives' Holiday Mixer: $10 additional.

All prices are in US dollars. Early-bird availability is limited.

Discover, Shop and Connect

Whether you're refreshing your professional makeup kit, exploring new beauty brands, shopping for holiday gifts, or building relationships within the cosmetics industry, The Makeup Shop NYC offers a festive environment for inspiration, learning, and professional connections.

View the event and registration details on Pamper Me Network