Content is the engine that drives the Internet. From selfies to music, to video, content powers all social media networks including Facebook, Twitter, Instagram, Google +, helping mobile phone companies, media companies & social media networks to earn ridiculous amounts of money at your expense.

In “Social Networking: The Greatest Con In The History Of The Human Race Or Greatest Opportunity”, Volume I, Matrix Thompson and Sarika Khambaita wrote that "billions of internet users (content producers) have been convinced by huge Internet conglomerates like Facebook, Twitter, Yahoo, to freely produce content, share on their social media accounts and give up their rights to earn income from the use of said content and the building out of massive user databases."

In other words, they have been conned into working for free. But what if there was a different, a better way for Facebook, Twitter, Yahoo and other Internet companies to operate by embracing the “revenue” sharing and “collaboration model” that powers Google and a new breed of “Social Rewards-based” technology companies and online communities?

What if Facebook embraced the STEEM blockchain or social rewards technology ? With STEEM disbursing $22 million in rewards to Internet users since June 2016, just imagine the wealth that Facebook could share.

CREATION OF A NEW INDUSTRY HAS BEGUN:

Google has proven that it is possible to collaborate with content publishers—in a socially responsible way. In fact, “Google’s YouTube is now into its second round of a long-term plan to remake the “original content” landscape. In the process, it is challenging the established broadcast and cable networks through its own Internet-based TV programming service.”

Their challenge of established broadcast and cable networks—as well as their support of dozens of start-ups run by established independent content producers or newcomers is planting the seed for the creation and explosion of an on-demand original content production industry. In fact, in 2011, Youtube began to finance approximately 160 ventures to support its Over-the-Top (OTT) programming service. These ventures including initiatives supported by Tom Hanks, Amy Poehler, Madonna, Jay-Z, Ashton Kutcher and others.

According to AdAge of the ““the top 25 new channels now average more than a million views a week and the top 33 have more than 100,000 subscribers, a key indicator of repeat viewing.”

IT IS NOT JUST YOUTUBE:

An increasing number of traditional media companies and technology companies are embracing the on-demand content business model including Netflix, Amazon, A & E, HBO, FilmOn, NimbleTV, Mohu, Roku, Kaltura, RR Media, Hulu, Nuvyyo, Tvtag and others. And although, most on demand content marketers do not boast the sophisticated revenue-share programs of Google, it is clear that as the industry consolidates—and more companies embrace socially responsible strategies more on-demand content providers will share their revenues with content producers and social media users that drive their businesses, just like Youtube.

Facebook, the largest social media network with over 2 billion users—has already begun to embrace Google’s Youtube business model. It is simply a matter of time before every business does. In the end, social media users will win.

Follow Matrix Thompson on Twitter at http://www.twitter.com/matrixthinker
To learn more about Social Rewards technology visit http://www.pampermenetwork.com

SOURCES:

David Rosen, http://filmmakermagazine.com, http://filmmakermagazine.com/68152-youtubes-agressive-move-into-original-content/#.Vq4z5-GSp9J
David Rosen, http://filmmakermagazine.com, http://filmmakermagazine.com/68152-youtubes-agressive-move-into-original-content/#.Vq4z5-GSp9J