There is better way.

While Google is focused on creating opportunities for everyone, anyone, Facebook is focused on creating wealth only for a chosen few. This fact is best illustrated using Facebook’s own published words.

“Facebook Marketing Partners is a global community of companies known for excellence on the platform. As a partner you’re vetted according to what you do best, helping to create better client matches. And with marketing and development support from Facebook, you have an even better way to grow your business.” (1)

Specifically, Facebook is primarily interested in established businesses that can help them to sell more advertising to small business owners, mid-size and large businesses as well develop Facebook applications for their legion of free users. This strategy lines up perfectly with Facebook’s slogan that reads:

"It's free and always will be."

FACEBOOK HAS A PENCHANT FOR CREATING YOUNG BILLIONAIRES: (2)

Facebook has created numerous young millionaires since its 2012 IPO as well as a few early investors, employees and app developers who are now billionaires. These include Whatsapp cofounders Jan Koum, Brian Acton, Eduardo Saverin, Chris Hughes, Dustin Moskovitz, Sean Parker, Sheryl Sandberg, Yuri Milner, Peter Thiel and of course Mark Zuckerberg.

Now, that’s the great news. The bad news is unlike Google which has created thousands of millionaires and billionaires through employee incentive programs, Google Adsense and the Youtube Partner Program, Facebook is demonstrating that the User Generated Content business model is one-sided, benefiting only the founders, investors and employees of Internet companies.

In other words, Facebook likes to pick its winners

GOOGLE (LIKE MICROSOFT BEFORE IT) CREATES WEALTH FOR THE AVERAGE PERSON THAT IS PREPARED TO EMBRACE TECHNOLOGY

Google’s business model resembles the American dream. Here is why.

First, with over $13.4 billion generated in its Google Ad Sense business in 2014 alone, one can safely bet that Google has created more millionaires than Facebook.

Second, while Facebook boasts dozens of employees that are millionaires, the New York Times estimates that there are 1,000 Google employees whose stock grants and options are worth more than $5 million. (3)

Third, Google has created content and publisher partner programs that engage entrepreneurs to leverages its platform to create wealth with little more than a smart phone and, or a website. In fact, unlike Facebook, that targets a select few businesses and, or experts that can build powerful Facebook apps and, or deliver exceptional marketing services to potential Facebook advertisers, Google is concerned with rewarding its users for helping it to grow, acquire new users and secure new customers.

FORBES LIST OF TOP YOUTUBE EARNERS:

An increasing number of Youtubers are learning that User Generated Content business models do not have to be one-sided, benefiting only the founders, investors and employees of Internet companies. More importantly, by engaging content publishers as partners, Google is growing its business while creating a new generation of successful entrepreneurs.

This strategies adopted by Youtube has not gone unnoticed. In fact, an increasing number of media companies have begun to publish Top lists of Youtubers. For example, in 2015 Forbes Magazine published its “first ever list of the top-paid YouTubers” featuring 13 DIY filmmakers. These filmmakers made a combined total of $54.5 million, by commenting on video games, serving up comedy, blogging about beauty and even dancing while playing the violin. (4)

Forbes List Of The The World's Top-Earning YouTube Stars 2015 (5)

BUT THERE IS A SILVER LINING:

In 2012, Facebook introduced monetization options for Facebook app developers to make money by selling premium apps, monetize free apps with advertising and, or virtual goods, points and currency . If you are a Facebook user you have seen the endless invites from App developers and their followers including Zynga, Playdom, EA, Crowdstar, popcap games and others.

Now, Facebook should be applauded for developing a user generated content business model that creates opportunities for its users; but let’s face it, most of its 2 billion plus users will never have the skills, nor the resources to ever develop a Facebook app. Therefore, its strategy to share its wealth is only available to a small percentage of its userbase.

STEEM powered by social rewards technology and social royalties was designed to offer an alternative.

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SOURCES:

1. Facebook creative, https://facebookmarketingpartners.com/become-a-partner/
2. Founders of Whatsapp, Oculus and Instagram
3. New York Times, http://www.nytimes.com/2007/11/12/technology/12google.html?_r=2&ex=1352610000&en=6166f2300d2e0283&ei=5090&partner=rssuserland&emc=rss&oref=slogin&oref=slogin
4. Forbes Magazine, http://www.forbes.com/pictures/gjdm45jih/youtube-millionaires/
5. Forbes Magazine, http://www.forbes.com/pictures/gjdm45jih/youtube-millionaires/